You don't have to be a web developer to have smooth flow and consistent style across your personal website or blog and your R package websites.
Building a beautiful website for your R package is a great way to improve its documentation, usability, and visibility. 'pkgdown' makes it easy to build your site, particularly if you follow these conventions.
It's easy to automate the publishing of your R Markdown site to GitHub Pages. Free yourself to focus on content, and let Travis handle the rest.